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The Two Guiding Principles for Data Quality in Digital Analytics
Sherlock Holmes once exclaimed, “Data! Data! Data! I can’t make bricks without clay.” The famous fictional detective couldn’t form any hypotheses or draw any conclusions until he had sufficient data....
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Analytics: 5 Key Steps to Generate Value
I recently read an interesting article from the MIT Sloan Management Review about how their research revealed a significant “information transfer gap” or chasm between capturing the data and getting...
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31 Essential Quotes on Analytics and Data
Who doesn’t like a good quote? We come across interesting and useful quotes all of the time in literature, news media, entertainment, and so on. A potent, succinct quote that underlines a key point or...
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Data-Driven Design: Dare to Wield the Sword of Data – Part I
At times, creative and data are seen as being at odds. Some designers view data as a potential barrier to their creativity and feel their designs shouldn’t be judged solely by data. Three years ago a...
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